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Small-Scale Marketing of Aquaculture Products

Document format: pdf

Publisher: Southern Regional Aquaculture Center

Creation date: August 1989

Marketing aquiculture products is no different than marketing other agriculture products. Most fish producers are production oriented rather than market oriented. The producer who develops a sound marketing strategy, and considers marketing as important as production, will have a definite economic advantage over those who don't. Developing a marketing strategy involves three elements: 1) determining present situation; 2) determining final marketing goals; and 3) developing a logical plan for getting from the present situation to the final goal.

Key Words: USDA • SRAC • Marketing