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Walleye Markets in the North Central Region:

Results of a 1996/7 Survey

Document format: pdf

Publisher: North Central Regional Aquaculture Center

Creation date: August 1998

This study examines marketing challenges and opportunities for commercial walleye aquaculture. A mail survey was conducted of retail and wholesale firms in the food industry, i.e., restaurants, supermarkets, seafood wholesalers, seafood retailers, foodservice distributors, grocery wholesalers, and fish brokers. Different survey instruments were developed for different firm types. Survey questions requested general information on firm characteristics and fish/seafood purchase/sales behavior along with specific information on purchase/sales of walleye. A mailing list was purchased from a private company. Survey mailings occurred between August 1996 and March 1997.

Key Words: USDA • NCRAC • Walleye • Consumption • Markets • Demand