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Niche Marketing Your Aquaculture Products

Document format: pdf

Publisher: North Central Regional Aquaculture Center

Creation date: January 1993

This bulletin discusses general marketing concepts as applied to food fish and presents ideas for selling aquaculture products locally. Food fish production offers the greatest potential for aquaculture expansion in the Midwest; therefore, most of this bulletin specifically addresses the process of marketing food fish. Many of the same marketing principles apply to other types of aquaculture products such as fingerlings, sport fish, bait fish, and ornamental fish.

Key Words: USDA • NCRAC • Consumption • Marketing • Restaurant